How To Do Reciprocal Linking

Write a nice and polite e-mail to the Webmaster you wish to exchange links with. However, take note of the following points:

1. Visit the sites you want to exchange links with so that you have an idea of what the site is about.

2. Before visiting the sites, download the Google and Alexa tool bars. The Google tool bar gives you the PR of the sites. The Alexa tool bar gives you an approximation of the site's traffïc and sites that are linking to it. Download the Alexa tool bar from: http://www.alexa.com.

3. Mention one or two things about the site in your e-mail. Explain how beneficial a link exchange will be for both sites and site visitors. You can put a link to the site before sending your e-mail. Tell the Webmaster where to locate the link. Provide the keywords or keyword phrase with which you want to be linked.

4. Make it known on your site that you are willing to exchange links. You can use a "link to us" or "reciprocal linking" link. You can also use a web-form so that potential link partners can fill in their details.

Points To Note

Most sites do not have their contact email on their sites because of spammers or email harvester software. You can contact webmasters through their "contact us" form or use www.whois.com to obtain information on how to contact the webmaster. You can run your link popularity campaign through third parties such as LinkExchange.com but their prices seem a little bit on the high side. You can also use software such as Zeus and Arelis. These software apps automate most of the manual tasks that go into building link popularity. However, care must be taken when using them. One could be labeled a spammer, if they are used incorrectly.



.... By sharen