The revolutionary idea behind The Link
Popularity Association (LPA) makes it easy for a webmaster to find other webmasters who
wants to exchange links (What is often called reciprocal link exchanging.).
We do this in a new smart way. Listed in our association are only sites interested in link
exchanging! The reasons for wanting to trade links are many. Bottomline, you want more
traffic to your website and in the long run Link
Popularity is the only serious way to accomplish that.
1. Our Editor Search through our database of sites who want to trade links and select
which ones match your category and provide you with a exchange proposition. This service
relieves you of the usual hard work when searching for suitable reciprocal links!
2. When becoming the member at LPA the first time you get your site listed in our
directory permanently. Take this chance to exchanging links with other sites with a
minimum of effort on your part. It really saves hours and hours of work.
3. You need not to communicate with new link exchange partners. It's all done mannualy by
our association Editors. Editors takes care for the value of your site and your site will
be linked just with a matching category site. Meaning that the whole exchanging from now
on will run as smooth as a hot knife through butter. For further explanation of the
system, please read this page:
What is LP?
Link popularity is the total number of qualified web sites linking to your web site.
Why is it important?
Increasing the number of quality links to your web site is the single most efficient
technique you can use to increase traffic to your web site and boost your search engine
rankings. The benefits of having a large number of relevant web sites linking to yours are
two-fold....
1. Direct Traffic
Your web site will start to receive a consistent stream of highly targeted visitors.
Unlike search engine rankings and paid advertising (banners, per click, etc.), traffic
generated by link campaigns can usually be counted on for years to come, with no recurring
cost. If you have a commercial site, an added benefit is that incoming visitors may
perceive your site in a better light, since they have found it via a recommendation on
another web site.
2. Search Engine Rankings
Increasing the LP of your web site can dramatically improve your search engine rankings.
Most major search engines have tailored their algorithms (internal rules used to decide
which sites are given priority) to reward sites which have high LP. Why? Two reasons...
- Search engines have found that judging a site by who links to it is one of the best
indicators of site quality. After all, not many webmasters make a habit out of linking to
bad or less than useful web sites.
- In the past, search engines have played a continual cat and mouse game with many
webmasters who try to 'trick the engines' or 'beat the system'. LP is one of the few
factors which is very difficult to abuse (a webmaster would have to have control of tens
or hundreds of different sites located on different servers). As a result, it is a safe
bet that the major engines will continue to rely on LP and reward 'well-linked' sites in
the future.
It is this approach which has made search engines like Google the new standard. In fact,
Google's entire approach relies heavily on link promotion and quality. In describing their
proprietary ranking system (PageRank), Google's web site says the following...
PageRank relies on the uniquely democratic nature of the web by using its vast link
structure as an indicator of an individual page's value. In essence, Google interprets a
link from page A to page B as a vote, by page A, for page B. But, Google looks at more
than the sheer volume of votes, or links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves "important" weigh more
heavily and help to make other pages "important."
It's not just quantity.... it's quality!
Just getting hundreds of random web sites to link to you will not help your traffic or
search engine rankings. The quality and content of these sites is critical. Ideally, you
will want to approach established sites already listed in the search engines which have
content related to your web site. These sites already have a steady stream of targeted
visitors . In addition, links from these sites have the advantage of being considered
'more relevant' by the search engines and will help your own rankings improve.
Summary
If done correctly, proper link promotion will dramatically increase the number of quality
web sites that link to you. These additional links will provide your web site with a
consistent stream of highly targeted visitors and give you an ongoing advantage with the
major search engines.
How to go about it?
There is no 'instant solution' to boosting your LP. An effective link promotion campaign
involves....
1. Locating established quality web sites containing content relevant to your web site.
2. Approaching the webmaster of each site in a professional manner and explaining the
benefit of linking to your web site.
3. Organizing your site promotion campaign.... tracking your results and following up when
necessary.
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